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Google Ads

In agreement with participants, training will be offered either virtually or in the classroom according to government Covid-19 guidelines.

This very practical session will allow delegate to follow the trainer in real-time showing them step-by-step how to set up and run profitable Google ads. The trainer will be using a proven process which is used when setting up and creating ads for existing clients, so participants can be confident what they are learning is being used in on a day-to-day basis and actually works. Access to useful resources will be provided with tips and tricks to assist participants.

This session will include the following:

  • How to set up your first google ad from scratch
  • Understand what a keyword is and the intent behind one
  • Find out how to find hundreds of keywords you can target for your business
  • What match types are and how they can save you tons of money
  • How to write killer ads that generate clicks
  • Learning about bidding strategies
  • Everything you need to know about quality score
  • How to become a master with ad extensions
  • How to set up and track conversions
  • How to optimise your ad campaigns


  • Ian

    Ian is an Associate Trainer with AKU Training Ltd specialising in software including Adobe, Quark .and IT systems. One of the foremost Technical Developers & Software Trainers in the Creative Industry, Ian has been delivering technical solutions and working in and alongside digitally creative & IT companies for over 19 years throughout the UK and Ireland. Ian specialises in delivering tailored, practical training solutions across a variety of disciplines and sectors.

    A Technical Director and Senior Data Analyst for over 15 years, working directly on Web, Interactive, E-Learning, Graphic, Video and Crisis Management sectors.  Having delivered training to clients for 19 years Ian can understand the various learning styles and objectives associated with learning and development. Ian also has many years of experience developing Web Design and Digital Marketing Strategies for a wide range of clients. A founding director of GIANT Associates Ltd. Ian and the team specialise in delivering a wide range of vital services to their clients ranging from the development of workflow solutions through Brand management and including forward thinking digital marketing solutions and Training plans designed for organisational success.

  • Google Ads (half day) - 8 December 2022
    Date: 8 December 2022
    Location: The Mount Business & Conference Centre / Virtual
    Time: 09:30 - 13:00
    Price: £125 +VAT

    Book Now

Please note that the cancellation policy for our public training courses is as follows:


More than 3 weeks prior to the course start date - No cancellation fee payable.

Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.


More than 6 weeks prior to the course start date - No cancellation fee payable.

Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.

Substitute delegates will be accepted at any time at no cost.

Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email kate@aku.training.

Download a copy of our standard Terms and Conditions for course bookings.

Available Dates

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028 9016 0587