Google Ads
Learn to set up successful Google Ad campaigns
This session is aimed at business professionals who are seeking to improve their understanding of PPC (Pay-Per-Click) and Google Ads.
The session will help those who wish to learn about / increase knowledge so they can work better with their marketing agency to understand the benefits of Google Ads or how to improve their performance. Literally we will cover everything participants need to know to be able to create and implement a successful Google Ads campaign.
This very practical session will allow delegate to follow the trainer in real-time showing them step-by-step how to set up and run profitable Google ads. The trainer will be using a proven process which is used when setting up and creating ads for existing clients, so participants can be confident what they are learning is being used in on a day-to-day basis and actually works. Access to useful resources will be provided with tips and tricks to assist participants.
This session will include the following:
- How to set up your first google ad from scratch
- Understand what a keyword is and the intent behind one
- Find out how to find hundreds of keywords you can target for your business
- What match types are and how they can save you tons of money
- How to write killer ads that generate clicks
- Learning about bidding strategies
- Everything you need to know about quality score
- How to become a master with ad extensions
- How to set up and track conversions
- How to optimise your ad campaigns
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Google Ads (half-day) - 16th May 2025
Date: 16 May 2025Location: The Mount Business & Conference CentreTime: 09:30 - 12:30Price: £150 +VAT
Please note that the cancellation policy for our public training courses is as follows:
NON-ACCREDITED TRAINING
More than 3 weeks prior to the course start date - No cancellation fee payable.
Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.
ACCREDITED TRAINING
More than 6 weeks prior to the course start date - No cancellation fee payable.
Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.
Substitute delegates will be accepted at any time at no cost.
Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email kate@aku.training.
Download a copy of our standard Terms and Conditions for course bookings.
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