LinkedIn is the world’s largest professional network with more than 313 million members in over 200 countries and territories. It has overtaken Twitter with professionals signing up at a rate of more than two new members per second.
This practical course will help you to expand and improve your use of LinkedIn. It has been designed to be interactive and we will use a number of case studies from local companies and big brands to demonstrate who is using the tools well and what they are doing. You will learn the latest practices to engage with customers in this social arena, to generate business leads and build relationships with your target audiences online.
By the end of the training you will be able to:
- Understand what LinkedIn is and why people use it
- Build your professional brand on LinkedIn
- Create a search friendly profile that is 100% complete
- Build your audience and attract followers
- Publish content to maximise engagement
If you have a little knowledge of LinkedIn and would like to advance your knowledge and skills then this course is for you. It will benefit aspirational social media users across all sectors and business types.
Kate McKay Chartered Marketer MCIM DipCAM (DigitalM)
Kate is an award winning and CIPD qualified L&D professional with 21 years' experience in the successful design and delivery of public, bespoke and accredited training programmes across the public and private sector. As a professionally qualified and experienced Chartered Marketer Kate also delivers the CIM Professional Qualification in Northern Ireland.
A word from Kate:
I formed AKU Training in January 2014 and I’m now excited to be working with individuals and organisations across Northern Ireland and beyond to develop knowledge and skills for career enhancement and organisation success. It’s those ‘lightbulb moments’ on a training course that inspire me. When a participant stops in their tracks and says “why didn’t I know this before? or “That will really change how I do x, y or z”. That’s where my buzz comes from, knowing it’s really worked.
I'm the lead trainer for a number of courses:
- Effective Report Writing
- Interpersonal Skills
- Event Management
- Time Management
- Marketing Fundamentals and Marketing Management
- LinkedIn Training
I believe our success at AKU comes from four key areas:
Our training is not theory based from a book. It's fun, engaging and practical. It deals with real challenges and provides templates and tools for immediate improvement.
WE'VE WALKED THE TALK
We're not academics. We are people that have experienced your role and challenges ... for many years before we became trainers.
We are also expert trainers with vast experience of sharing our knowledge in the most effective way to transfer that knowledge to you.
WE'LL KEEP IN TOUCH
We want to help you to develop the skills that you need. That's why we’ll keep in touch happily answer any ongoing queries you may have after the training.
Check out the range of training that we provide at www.aku.training/course-schedule
We'd be delighted to chat to you about your training needs, welcome you onto one of our public courses or deliver a bespoke course tailored to your needs.
Please note that the cancellation policy for our public training courses is as follows:
More than 3 weeks prior to the course start date - No cancellation fee payable.
Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.
More than 6 weeks prior to the course start date - No cancellation fee payable.
Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.
Substitute delegates will be accepted at any time at no cost.
Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email firstname.lastname@example.org.
Download a copy of our standard Terms and Conditions for course bookings.