Fundamentals of Digital Marketing & Social Media (Virtual)
This interactive, virtual workshop will show a lens on the digital marketing and social media areas you may need to focus on.
It will provide you with the fundamentals of how to raise the profile of your organisation and help to sell or promote your products and services using best practice digital marketing and social media techniques.
This virtual training course is delivered via two interactive 2.5 hour sessions with breaks.
As part of the workshop we will focus on practical topics that will provide results
as well as showcasing the importance of “rich” media content that can be easily created by everyone. We will focus on Digital Automation to ensure your time is used effectively to run your business.
By the end of the session you will be able to:
- Recognise the importance of a digital strategy
- Maximise social media, web and digital automation
- Enhance Search Engine Optimisation (SEO)
- Implement successful email marketing campaigns
- Develop content for social platforms
- Review and Q&A
This workshop is for marketers, marketing managers or business owners who wish to build a digital marketing strategy and understand how to connect all the elements together.
You do not need any previous experience in digital marketing to attend. An awareness of social media platforms and your account details is preferred but not essential.
Ian is an Associate Trainer with AKU Training Ltd specialising in software including Adobe, Quark .and IT systems. One of the foremost Technical Developers & Software Trainers in the Creative Industry, Ian has been delivering technical solutions and working in and alongside digitally creative & IT companies for over 19 years throughout the UK and Ireland. Ian specialises in delivering tailored, practical training solutions across a variety of disciplines and sectors.
A Technical Director and Senior Data Analyst for over 15 years, working directly on Web, Interactive, E-Learning, Graphic, Video and Crisis Management sectors. Having delivered training to clients for 19 years Ian can understand the various learning styles and objectives associated with learning and development. Ian also has many years of experience developing Web Design and Digital Marketing Strategies for a wide range of clients. A founding director of GIANT Associates Ltd. Ian and the team specialise in delivering a wide range of vital services to their clients ranging from the development of workflow solutions through Brand management and including forward thinking digital marketing solutions and Training plans designed for organisational success.
Please note that the cancellation policy for our public training courses is as follows:
More than 3 weeks prior to the course start date - No cancellation fee payable.
Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.
More than 6 weeks prior to the course start date - No cancellation fee payable.
Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.
Substitute delegates will be accepted at any time at no cost.
Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email firstname.lastname@example.org.
Download a copy of our standard Terms and Conditions for course bookings.