Memorable events don’t just happen. This course has been designed to give you the skills to develop a strategic marketing plan and action plan to help you deliver small and medium sized events with confidence. Using a three staged event management process and toolkit you will learn how to deliver professional events with impact.
Planning is the most important part of any event as it conceptualises the event and outlines what you are trying to achieve. You will learn how to plan, implement and monitor your event to ensure that you keep on top of the many actions that you need to carry out to ensure that your event is professionally organised within appropriate timescales. The trainer will share her many years’ of event management experience and provide you with a fail-safe action plan and tools and techniques to enable you to organise memorable events.
By the end of the training you will be able to:
- Appreciate the importance of planning in the event management process
- Identify the 5Ws and conceptualise your event
- Design an exhaustive venue brief and learn to successfully negotiate with potential venues
- Develop a robust action plan, realistic timescales and performance measures
- Create a strategic marketing plan for your event using the traditional 4Ps marketing mix
- Selecting the event’s services mix – 3Ps of services marketing
- Source and secure event sponsorship
- Consider contingency planning, risk management and legal issues
If you are responsible for delivering internal or external events for your organisation, team or department then this course is for you.
Kate McKay Chartered Marketer MCIM DipCAM (DigitalM)
Kate is an award winning and CIPD qualified L&D professional with 21 years' experience in the successful design and delivery of public, bespoke and accredited training programmes across the public and private sector. As a professionally qualified and experienced Chartered Marketer Kate also delivers the CIM Professional Qualification in Northern Ireland.
A word from Kate:
I formed AKU Training in January 2014 and I’m now excited to be working with individuals and organisations across Northern Ireland and beyond to develop knowledge and skills for career enhancement and organisation success. It’s those ‘lightbulb moments’ on a training course that inspire me. When a participant stops in their tracks and says “why didn’t I know this before? or “That will really change how I do x, y or z”. That’s where my buzz comes from, knowing it’s really worked.
I'm the lead trainer for a number of courses:
- Effective Report Writing
- Interpersonal Skills
- Event Management
- Time Management
- Marketing Fundamentals and Marketing Management
- LinkedIn Training
I believe our success at AKU comes from four key areas:
Our training is not theory based from a book. It's fun, engaging and practical. It deals with real challenges and provides templates and tools for immediate improvement.
WE'VE WALKED THE TALK
We're not academics. We are people that have experienced your role and challenges ... for many years before we became trainers.
We are also expert trainers with vast experience of sharing our knowledge in the most effective way to transfer that knowledge to you.
WE'LL KEEP IN TOUCH
We want to help you to develop the skills that you need. That's why we’ll keep in touch happily answer any ongoing queries you may have after the training.
Check out the range of training that we provide at www.aku.training/course-schedule
We'd be delighted to chat to you about your training needs, welcome you onto one of our public courses or deliver a bespoke course tailored to your needs.
Please note that the cancellation policy for our public training courses is as follows:
More than 3 weeks prior to the course start date - No cancellation fee payable.
Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.
More than 6 weeks prior to the course start date - No cancellation fee payable.
Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.
Substitute delegates will be accepted at any time at no cost.
Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email firstname.lastname@example.org.
Download a copy of our standard Terms and Conditions for course bookings.