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Professional Selling Skills

In agreement with participants, training will be offered either virtually or in the classroom according to government Covid-19 guidelines.

This course will provide delegates with a comprehensive understanding of factors relating to lead generation, opportunity management and business development. The course navigates delegates through the buying/selling journey. It examines key skills that are applicable to adopting best practice in selling. Primary learning outcomes relate to increased conversion ratios resulting in improved quota attainment. A focus throughout the course is the development of ‘relationship’ with the buyer.

By the end of the course you will be able to:

  • Understand selling from a buyers perspective
  • Develop skills in prospecting, qualification and pipeline management
  • Clearly articulate the organisation's value proposition
  • Deal effectively with different customer types
  • Clearly identify and navigate the buyer's purchasing criteria
  • Manage objections effectively in order to gain decisions

If you are in a client focused role with responsibility for gaining new business
If you are interested in adopting best practice in selling
If you want to work smarter rather than working harder to win business, then this course is for you

  • Niall

    Niall has more than 20 years’ experience in sales, business development and account management. He established his CRM (Customer Relationship Management) implementation specialist company in 2011 to help businesses embed a culture of sales and account management best practice and leadership. Fundamentally helping organisations sell more.

    To complement the deployment of CRM, Niall has delivered bespoke training on sales, business development, account management, negotiation and prospecting skills. He is a member of Institute of Sales Management and is working on completing his Level 6 Diploma on Strategic Sales Management.

  • Professional Selling Skills - 18th January 2023
    Date: 18 January 2023
    Location: The Mount Business & Conference Centre / Virtual
    Time: 09:30 - 16:30
    Price: £199 +VAT

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Please note that the cancellation policy for our public training courses is as follows:


More than 3 weeks prior to the course start date - No cancellation fee payable.

Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.


More than 6 weeks prior to the course start date - No cancellation fee payable.

Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.

Substitute delegates will be accepted at any time at no cost.

Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email kate@aku.training.

Download a copy of our standard Terms and Conditions for course bookings.

Available Dates

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028 9016 0587