Marketing Made Easy
A Step by step programme that will seriously simplify your life and grow your business properly
Half-day training programme plus 1-to-1 exclusive follow-up with Guy Bucknall
During this practical marketing training programme you will learn and practice how professional marketing teams derive a marketing strategy; build the framework of a marketing plan; cost the plan; determine the basic relevant Key Performance Indicators (KPIs); and grow your business quickly but in a very manageable way.
When you have completed the programme, you will have a sound knowledge of what channels and tactics are suitable for your business and be able to answer questions including:
- Should we be using Social Media and if so, why?
- Is email, or even direct mail, out of date?
- Will a price promotion work for us? etc.
You will learn how to create your own bespoke marketing plan that will deliver some 'quick wins' and a medium/long term plan for sustainable and manageable growth.
This half day programme is delivered to a maximum of six organisations at a time. The content is a mixture of formal teaching mixed with lots of small practical exercises. You will need to do about an hour's prep work before the day.
The pogramme is followed up with an hour of 1-to-1 exclusive support with Guy Bucknall. During this session, we will fill in the details of the plan you have developed and cover off any questions or problems that are specific to your business or have arisen since the training day.
If you run your own business or manage the marketing function for a business or department then this is the course for you.
Guy Bucknall has more than 20 years' experience in industry. Having started his career in the major London advertising agencies in the early 1990s, he became a successful tech entrepreneur in the 2000s. More recently he has specialised in advising, supporting, mentoring and investing in client businesses. His CV includes some very major brands including British Airways, Mars UK and Reckitt &Benckiser), but more recently he has specialised in start ups and early stage growth tasks.
Despite having started his career in a print related world, since 2010 he has concentrated on his Digital Marketing skills and is now an accredited (and accomplished) Digital Strategist. In 2015 he was appointed as an Entrepreneur in Residence at the Northern Ireland Science Park where he advises and mentors on the Springboard and Generation Innovation programmes for NISP Connect.
Please note that the cancellation policy for our public training courses is as follows:
More than 3 weeks prior to the course start date - No cancellation fee payable.
Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.
More than 6 weeks prior to the course start date - No cancellation fee payable.
Less than 6 weeks prior to the course start date - 100% of total fees payable or free transfer.
Substitute delegates will be accepted at any time at no cost.
Full joining instructions for the course will be emailed to you at least five working days prior to the course. In the meantime, if you have any queries please contact a member of our team on 028 9016 0587 or via email firstname.lastname@example.org.
Download a copy of our standard Terms and Conditions for course bookings.